Using the technology of All Embracement Reinforcement (AER) allows the use of material on bases that are subject to large deformations and vibrations, in-floor heating systems, lining pools, water reservoirs, balconies, terraces, drywall, OSB, fireplaces and stoves. Due to the use of a patented and highly dispersed aluminosilicate additive, the adhesive has the ability to accumulate water and allows obtaining an adhesive mixture of a gel structure. Due to the improved formulation and structure of the gel-like glue, the product ensures: – a reliable bonding of reconstructed granite tiles, clinker tiles and Spanish tiles with an area of up to 3m2* in the swimming pools, on the facades and open areas; – an extended range of the working consistency of the mortar without running off of mortar and sloughing off of tiles; – increased comfort of application to the work surfaces; – improved filling of voids during glueing that increases the contact surface; – levelling of the base and glueing of facing materials in a wide range from 2 to 15 mm; – tile-on-tile facing allows laying new tiles without removing old tiles; – cladding of the floor system with underfloor heating with the electric and water heating element; – facing of fireplaces and stoves, heating of the surface does not exceed +80 ºС; – cladding on the deformable surfaces: pools, terraces, balconies, drywall, OSB; – the possibility of using on the bases that are subject to large deformations and vibrations.